A public page, open by link
The fundraiser page is open to anyone with the link. Donors do not register: open and look. Available from the Plus plan with up to five public pages; up to fifteen on Pro and no limit on Full.
Use case: fundraising
A fundraiser nobody has to take on faith
People stop donating not out of greed but out of opacity: nobody knows where the last money went. Finance Flow 365 gives a fundraiser a public page: anyone opens it by link and sees income and spending. No signup, no “just trust us”.
Start freeWhy reporting burns volunteers out
Anyone who has run a community fundraiser knows the second front: first you raise the money, then you report on it forever. Receipt photos on social media, walls of numbers in posts, “where did that five thousand go” answered one DM at a time. It eats nearly more time than the cause itself.
And trust stays fragile anyway. A post with receipts scrolls out of sight within a day; new followers never see it, old ones do not remember it. One vague reporting period and the comments produce the inevitable “are they skimming”. For a volunteer working for free, that lands below the belt.
Homeowner associations have it stricter: residents have a legal right to know where the dues go, and they ask sternly. A spreadsheet by email once a quarter satisfies nobody, and the board has neither time nor tools for more.
So transparency ends up resting on one person’s heroism. The person gets tired, and the transparency ends.
Natalia’s story
Natalia is 45 and has volunteered at an animal shelter for eight years. Fundraising ran through social media, and reporting looked like this: Sunday evening, a pile of receipts, photographing, a long post with numbers. Every week, for years.
Then the unpleasant part began. Someone missed the post and asked in DMs. Someone saw it, did not believe it, and demanded the March receipt. Once an unhappy commenter recalculated the numbers across posts, found a discrepancy (Natalia had a typo) and blew it into a story. After that week she seriously considered quitting.
In Finance Flow 365 the shelter set up a fundraising project with a public page. The link is pinned in every social media bio: anyone opens it without signing up and sees income and spending. Food, sterilization, medicine: every expense recorded, each with its author visible.
The Sunday receipt ritual died. Reporting now happens by itself, at the moment an expense is logged, and “where does the money go” has a one-link answer.
A composite story; details changed.
What Finance Flow 365 does here
Every amount has an author
Every donation and every expense is recorded with an author and a date. “Who spent this” stops being a question: the journal remembers everything.
Several people run the fundraiser together
Volunteers join the project by link, each with their own permissions. Reporting no longer rests on one heroic person.
A password and metrics for those who need more
On the Pro plan a public page can be protected with a password, handy for a building-only collection, and extended metrics show how many people actually open the report.
What changed for Natalia
Sunday evenings belong to Natalia again. She writes no more reporting posts: one pinned link stays current by itself. The “where did the money go” DMs have almost vanished, and the rare ones get answered with the link.
Donations grew, too. Not overnight and not tenfold, but noticeably: people transfer more calmly to a place where the money is visibly moving. Several large one-off donors said outright that the open page was the reason.
- No more reporting posts
- One link answers every question
- Donations grew on trust
- Reporting no longer needs a hero
Common questions
Do donors need to sign up to see the report?
No. The public page opens by link in any browser. Only the people who run the fundraiser and make entries need an account.
How many public pages can I create?
Up to five on Plus, fifteen on Pro, no limit on Full. One shelter usually fits into Plus: a page for the general fund and separate ones for big goals.
Can a page be hidden from outsiders?
Yes, on the Pro plan a public space can be protected with a password. Useful for collections that concern only the residents of a building or members of a group.